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Email

Helpful articles to optimize your email program.

Segment your email list with these best practices

Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...

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8 benefits of email automation you should definitely know

You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...

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Your guide to API endpoints

APIs can be difficult to understand, especially if you’re not familiar with building programmatic processes. Can we let you in on a little secret? APIs are just ways for...

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How to effectively use webhook for email delivery

At Mailgun, we’re all for automation and improving how you design and deliver your email program. So, if data is the new gold, what does this mean for your email workflow if you...

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All you need to know about AMP email for ecommerce

As any marketer will tell you, you lose several customers every time they have to click to another web page to complete their purchase. But this seems inevitable if you’re sending...

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SMTP v. API: Their differences and how to use them

You’re tasked with integrating email into the app you’re building or the customer relationship management (CRM) tool your business uses. You have two choices: SMTP or...

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Everything you need to know about sending email with APIs

Are you creating an e-commerce web page that needs to send transactional emails to customers? A developer building a web application that needs to send messages to email...

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Building and using AMP emails

AMP emails are dynamic, and have a measurable effect on ecommerce and email strategies. Senders are starting to add AMP emails to their email playbooks but this...

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California Consumer Privacy Act (CCPA): Why should you care?

There’s been an ongoing gold rush, not for precious metals, but for personal consumer data. For a while, this highly valuable resources was up-for-grabs with minimal or non...

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Including a sender image in your email: The annoying truth

Over the last few years, especially as teams across industries have become more remote, email has seen a lot of changes both good and bad. Everyone will agree that an increase...

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