Going beyond basic analytics
The more you understand about how prospects respond to your email campaigns, the better your sales team can tailor the emails you send in order to get results. The easiest email marketing metrics to collect are simple counts of how many email addresses you have on your list and how many messages you send. But this doesn’t tell you how many are delivered, let alone opened and acted upon.
Expert services
Get your message to more customers
Unlike Brevo, Mailgun goes above and beyond to ensure your emails steer clear of blocklists and spam traps and land in more inboxes. Mailgun’s validation services scrub bad email addresses to improve bounce and conversion rates. Customers who switch to Mailgun typically see bounce rates improve by an average of 21% and open rates improve by up to 65%!
Email delivery metrics
The first challenge in email marketing is making sure email campaigns like blog post notifications and password resets get delivered. With Mailgun, you can validate email addresses upon sign up, which helps improve delivery rates. The free email analytics from Mailgun provide insights into your bounce rate and help you identify which email service providers like gmail and hotmail are blocking your messages and why.
Open rate
Before a reader can react to the content in your email, they need to open it. The open rate metric is critical for letting you know how effective your subject line is in grabbing attention. Mailgun’s Email Analytics tool tells you which mobile devices someone is using to read your email, which email client they’re using to read it, whether they are bot engagements, and where they are and what time an email was read.
Click tracking
While a high open rate can indicate that a subject line caught the readers’ attention or that there are bot engagements, click tracking measures the next step – whether the body of the email was effective. Use the calls to action that subscribers are actually clicking on. The click-through rate metric gives you specific insights into what calls to action most motivate readers.
Don’t just collect statistics – act on them
Use email tracking to improve your email marketing. Mailgun lets you tag emails and segment statistics by using those tags for campaign tracking. Use tags to conduct A/B tests and identify the most effective email marketing approach for your product. Use Google Analytics and our free email analytics to gain insight from email tracking and ensure your email reaches prospects, engages customers and effectively markets your product.
Explore beyond email analytics
Mailgun has a variety of features for companies including free email analytics.
Products
More than just sending email
Solutions
Ensure every email hits the inbox
Use Cases
Read how other companies are using Mailgun