What to look for in a transactional SMTP service
Sending multiple emails a day typically isn’t a problem when you’re trying to reach a handful—or even dozens—of people. Google’s gmail, for instance, caps email delivery at 500 per day, and many shared hosting services impose email delivery limits. That’s more than enough for most personal use. But when you need to send transactional emails or email marketing campaigns to hundreds or thousands of people a day, those limits can be crippling.
There are many options for sending bulk email, but with cloud-based SMTP services from Mailgun, you can send transactional emails to as many customers as you like—as often as they interact with your site or trigger an email response—without needing to support your own SMTP server. Mailgun’s transactional email services offer easy integration and easy setup.
Email servers vs. SMTP services
Sending transactional messages over your own email server is an option, of course. But sending hundreds or thousands of emails in one day can be a technical challenge, and bulk emailing using your own email infrastructure could eat up significant developer time and require additional servers.
Even companies that might use their own email servers forgo the hassle and expense of managing their own transactional email services for the ease and reliability of an SMTP service. Mailgun offers both an SMTP relay service that can be set up in seconds and a flexible email API for developers who want more control and customization over their email delivery and email marketing services.
SMTP LOGS & ANALYTICS
Understand & improve email performance
Selecting an SMTP service
With Mailgun’s cloud-based SMTP server, send transactional email and email marketing campaigns to as many customers as you like without needing to support your own SMTP server. Mailgun is designed to help businesses of all sizes improve deliverability.
Easy integration and setup
Robust features, support, and analytics
Free SMTP server plans available for up to 100 emails/day
Sign up today
Get started with transactional SMTP service
Try out our free plan and start optimizing your email delivery rates through the best SMTP services on the market today.
Check out our plans to bundle together features for better deliverability. For businesses that send over 100,000 emails.
Other features
Explore beyond SMTP
Mailgun has a variety of features for companies in need of Transactional SMTP services.