Why does email marketing matter?
Email marketing is one of the best ways to reach existing and potential customers.
With social platforms, you’re constantly competing with other businesses for customers’ attention. But with email, your subscribers want to hear from you. Even if their inbox is crowded, they’re expecting your message. Once they open your email, that’s it — you have their complete attention. This makes email marketing a powerful opportunity to engage your customers’ interests.
You need the right email marketing services and tools to launch your email marketing campaigns and execute your strategy. When looking for an email solution as a small business, pricing matters. It might feel like your only option is sending emails from your Gmail account. That might work when you have only a few subscribers receiving your email newsletter, but it’s limiting for the large-scale email delivery most ecommerce businesses require. Trust us, a custom domain and email template show your subscribers you’re credible and reliable.
What should I look for in free email marketing tools?
A quick Google search will show countless email marketing services. Some are bare-bones, and others have extras like landing page builders. There are endless free versions and paid plans to choose from. Which one is the right one for you? Remember, your email marketing efforts are only as good as your email marketing service.
There are a few key features to look for to get the best out of a free email marketing experience. Consider Mailjet. Powered by the most advanced email builder on the market, Mailjet offers a solid set of email marketing features to make your emailing strategy a success. With essential segmentation and automation features, Mailjet has all your various email marketing needs covered.
Here are the ideal features an email marketing service should provide:
Great analytical tools and insights
Powerful deliverability
Better, more accurate email lists
Great analytical email tools and insights
You can’t improve your email marketing efforts if you shoot your emails into the void and call it a day. That’s where analytics come in. An effective email marketing service helps you:
See how your emails are performing
Notice and monitor trends
Insights to increase campaign engagement
Send at the right time for your marketing strategy
Powerful email deliverability
Improve your marketing strategy with better email deliverability. Manage your domains with one account on a reliable platform and powerful infrastructure.
Deliver beautiful marketing emails seamlessly
Send a large volume with unlimited email capabilities
Get key insights on why an email wasn’t delivered
Better, more accurate email lists
Send emails at scale with Mailgun’s expansive, powerful, and smart email marketing tool.
Verify email addresses actually exist
Integrate email validations into sign-up forms, popups, and landing pages
Reduce your bounce rate with fewer typos and disposable emails on your list
Get empirical engagement data on your contacts before you send
Try out free email marketing services
See why Mailgun powers some of the world's leading platforms like Lyft, Shopify, and the NHL.
Email automation: Build data-driven, triggered email campaigns to send better transactional emails, welcome emails, and abandoned cart emails (and more)
Templates API: Bring your HTML email templates to our powerful email service
Send time optimization: Deliver emails to your customers at the perfect time for them
Explore beyond email marketing
Mailgun and Mailjet cover a wide variety of features for companies with large lists and marketing needs.
Products
Solutions
Overcome email challenges
Use Cases
See how Mailgun works
FAQs
Is email marketing free?
There are paid plans and free plans for email marketing services. Determine what your business needs to see which type of email marketing service is best for you. Check out Mailgun’s powerful email marketing APIs. Send 100 emails/day free.
How can I get email addresses for email marketing for free?
While you can use free email addresses like Gmail to perform basic email marketing functions, this isn’t scalable. Check out an email service provider like Mailgun to scale up your email marketing program.
What’s the best free email marketing service?
Whether you’re a non-dev who’s looking for a no-code, no-fuss, drag-and-drop email builder, or a dev who’s looking for a well-built tech stack, powerful email API, automation features, and more, the Sinch family has your back. Try out Mailgun’s powerful email API and Mailjet’s no-code solution.
How do I learn email marketing for free?
Just getting your feet wet in the email marketing waters? Learn how to leverage your email program using Mailgun without a deep knowledge of dev.